2015年 01月 15日

ビデオは低予算  #2CELLOS

現在オーストラリアツアー中の2CELLOS。
オーストラリアでのインタビューがこちら

「2チェロズが成功の秘密を明かす」
ということで、二人の話している部分だけでも紹介。
ステパン 
「僕らのビデオはどれもそんなにお金がかかってない。ほんと安いねん。どれだけお金かかってるかって笑えんで。ほんま小さな投資で大きなインパクトがあるんや」

(スムクリのビデオで制作費は1000ドル。)

ルカ 
「シェアされて愛されるビデオを作ること。大きな予算をかけたビデオじゃなくていいんだ。かっこいいアイデアでアレンジが素晴らしければ。シェアして好きになってくれるようなのをね」
「クロアチア出身でラッキーだったよ。あそこではいろいろ安いからね」
「アルバムをつくるよりも シングルを出してかっこいいビデオを出すってことのほうに今は焦点をあてるようになってきたんだ。新しいアルバムでは全部の曲のビデオをつくるよ。そうやって僕らは始めたからね」
「YouTubeは実際僕らのラジオみたいなもんだ。僕らはインストゥルメンタルでポップスみたいにはラジオで流してもらえないからね」
ほかのミュージシャンへのアドバイス「「若いミュージシャンにとって誰かの道に従わないことが重要だよ。
みんな、ルールに従うんじゃなくて、自分自身の道を見つけようとするべきだよ。ルールは破るためにあるんだからね。ルールを破ることによってしか、人生で何か並外れたものを作り出すことはできない。」

ステパン 目標に関して
「音楽の世界に全くの革命を起こしたいんだ。2本のチェロだけでスタジアムやアリーナをいっぱいにしたい。既にもう達成してるから、ただどんどん大きくなっていってる。毎回さらに大きいんだ。奇跡だね」
というこで、オーストラリアのインタビューでした。





2Cellos reveal secrets to their success
By AUSTRALIAN ASSOCIATED PRESS
PUBLISHED: 04:35 GMT, 14 January 2015 | UPDATED: 04:35 GMT, 14 January 2015

Two Croatian guys have made the cello very cool, with a little help from YouTube and Michael Jackson.
When Luka Sulic, 27, and Stjepan Hauser, 28, got together four years ago and created a video for their version of Jackson's Smooth Criminal, a phenomenon was born.
While the video only cost them $1000, it launched 2Cellos to the world and changed Sulic and Hauser's lives.
"None of our videos are big budget. They're done really cheaply. It's funny how much they cost. For such a little investment they have such an impact," Hauser told AAP in Sydney.
And this impact translates into millions of clicks on YouTube, from their first video of Smooth Criminal, which has now been viewed more than eight million times, to a recent clip of their version of AC/DC's Thunderstruck which has over 31 million views.
"I think, to make a video that people will share and love, it doesn't have to be a big budget video, it just has to have a cool idea and a great arrangement, and something that will make people share it and love it," Sulic said.
"We're lucky we're from Croatia because you can get away with many things cheaper there," he said.
The 2Cellos have been Down Under playing a series of concerts to packed out crowds who feed off their energetic performances, and nearly every single person sitting in the audience is there because of these videos.
"We don't focus any more on making albums as much as we are on putting out singles and putting out cool videos. On the new album (Celloverse) we put out a music video for every single track on the album because that's how we started," Sulic said.
"YouTube is actually our radio because we are an instrumental act and we don't get played on the radio like pop music."
These two young men are bravely taking the cello to previously unknown places, tackling Metallica, U2 and even Aussie rock Gods, AC/DC in a way that sounds just as vital and energetic as the original.
Thinking outside the music box helps their career, and it's what they advise any musician who wants to emulate their success to do.
"It's important for young musicians that they don't follow anyone's path," Sulic said.
"Everyone should try to find their own way and don't follow the rules; rules are there to be broken. Only by breaking the rules can you make something exceptional in life," he said.
It's easy to wonder what could be next for these two. They've conquered YouTube, sold out large venues and have even appeared on TV shows such as Glee and The Ellen DeGeneres Show.
But they still have grand goals.
"We want to make a total revolution in the world of music, fill up stadiums and arenas with just two cellos, and we are already doing it so, well, we will just keep growing ... every time it gets bigger," Hauser said.
"It's a miracle."

by miyelo | 2015-01-15 00:09 | 2CELLOS | Comments(0)


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